Ideas for your next step.
Practical articles about your online store, your products and running a business.
Products and range
Selling sporting goods online: this is how you build a sports webshop
Selling sporting goods online: choose one sport or niche, sell with knowledge, set up sizes and variants properly and build a community.
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Products and range
Selling sporting goods online: this is how you build a sports webshop
Selling sporting goods online: choose one sport or niche, sell with knowledge, set up sizes and variants properly and build a community.
Products and range
Sell home accessories and interior online
Selling home accessories online: choosing a style and target group, purchasing or making it yourself, shipping fragile items, attractive photos, bundles and responding to seasons.
Marketing and growth
Selling on bol and marketplaces: smart combination with your webshop
Selling on bol and marketplaces: the pros and cons, the commission, and how you can cleverly combine it with your own webshop for more margin.
Marketing and growth
Selling on TikTok: reach and sell for your webshop
Selling on TikTok: why it is promising for starters, which content works, TikTok Shop and how to convert views into sales.
Starting your online store
Start your own clothing line and sell online
Starting your own clothing brand is even easier today than it was ten years ago — you do not need a factory or a large stock of products.
Products and range
Making and selling jewelry: from hobby to webshop
Making and selling jewelry: choosing a focus, fair pricing, selling photos, cheap shipping and the business part — from hobby to webshop.
Costs and platform choice
Microcart vs Shopify: Which Platform Is Right for You?
Microcart vs Shopify, factual comparison: pricing model, transaction costs, iDEAL and VAT, features and for whom each platform is the better choice.
Products and range
Selling your art online: from studio to webshop
Sell art online: originals or prints, price your work, send truthful photos, send fragile work and tell your story.
Costs and platform choice
Microcart vs Lightspeed: which platform is right for you?
Microcart vs Lightspeed: a simple all-in-one online platform versus an extensive retail/POS system. Costs, focus and for whom.
Costs and platform choice
Microcart vs WooCommerce: which platform is right for you?
Microcart vs WooCommerce: ready-made all-in-one versus a free plugin that you build and maintain yourself. Costs, technology and for whom.
Costs and platform choice
Microcart vs CCV Shop: which platform suits you?
Microcart vs CCV Shop, two Dutch platforms compared: fixed price all-in-one versus packages with an app store. Costs and for whom.
Marketing and growth
Product page SEO: this is how you get your products ranked in Google
Product page SEO step by step: keyword, title, unique description, photo descriptions, reviews and internal links — this is how your products rank.
Costs and platform choice
VAT and tax for your webshop: starter explanation
VAT for your webshop explained in a calm manner: are you liable for VAT, the rates, quarterly declaration, the KOR and VAT refund on your purchases.
Products and range
Selling make-up and beauty products: this is how you start safely
Selling beauty: reselling or making it yourself, the rules for cosmetics, presentation, hygiene and returns, and where to sell best.
Starting your online store
Write meta title and meta description for your webshop
Writing meta title and meta description: the rules, the right length and examples of weak versus strong — your free advertisement in Google.
Marketing and growth
Building an email list for your online store: this is how you start
Building an email list for your webshop: why email is your most important channel, how to collect addresses, what you send and the GDPR rules.
Marketing and growth
Selling on Instagram: from followers to customers
For many online stores, Instagram is where their audience already spends time. It is visual, free to use and perfect for showcasing products.
Costs and platform choice
Accepting iDEAL in your webshop: this is how it works
Accept iDEAL in your webshop? This is how you set up payments, what it costs per transaction, and which other methods you need.
Manage your store
How to create a returns policy for your store
In the Netherlands, a returns policy is not optional but a legal requirement — and also one of your strongest conversion tools.
Starting your online store
Starting a webshop in 2026: the complete step-by-step plan
Want to start an online store? This step-by-step plan takes you from idea to your first sale — including costs, Chamber of Commerce, VAT and choosing a platform.
Costs and platform choice
What does a webshop cost in 2026? The complete cost overview
What does a webshop cost in 2026? Calculate all costs — subscription, transaction fees and hidden app fees — and choose a platform without surprises.
Starting your online store
Click & collect: order online, pick up in store
Click & collect for your webshop: how it works (with example), setting up in 5 steps, variants such as click & reserve, and for whom it is worthwhile.
Starting your online store
Combining a physical store and webshop: the complete guide
Combining online and offline sales: why they reinforce each other (with example), one stock, one system, smooth collection and returns, and consistent prices.
Marketing and growth
Reclaiming an abandoned shopping cart: this is how you still get that sale
Abandoned cart recovery: why people abandon, prevent checkout abandonment, and a reminder email (with example and timing) that recovers sales.
Marketing and growth
Local SEO: being found with your store nearby
Local SEO for your store: how a customer finds you, complete your free Google Business Profile, collect reviews and keep your data the same everywhere.
Marketing and growth
Collaborating with influencers: even with a small budget
Collaborating with influencers on a small budget: why small makers work better (with calculation example), how to find and approach them, and measure results.
Marketing and growth
Selling on markets and pop-ups: smart combination with your webshop
Selling at a market or pop-up: cheap testing (with example), mobile checkout, a take-along checklist, keeping your stock up to date and converting visitors into webshop customers.
Marketing and growth
Google Shopping for your webshop: this is how you appear with your products
Google Shopping for your webshop: how it works, free listings and advertisements, good product data (with example), getting started in 4 steps and a calculation example.
Marketing and growth
Create a content plan for your store: stay consistent
Creating content — blog posts, social posts, emails — only works if you keep it up. That is exactly where things go wrong: you start enthusiastically, then after two weeks no longer know what to post.
Marketing and growth
Good customer service for your webshop: this is how you keep customers happy
Good customer service for your webshop: why it is your cheapest growth, being accessible and fast, preventing questions, service after the purchase and as a sales channel.
Manage your store
Customer questions in your webshop: answer and sell faster
Tackling customer questions in your webshop smartly: the three types, preventing them with clear information and an FAQ (with example questions), responding quickly and converting them into sales.
Manage your store
Handling a complaint in your webshop: from angry customer to fan
Handling a complaint in your webshop: the right basic attitude, a step-by-step plan with a practical example and answering negative reviews.
Products and range
Take product photos with your phone: sell through imagery
Online, your customer cannot pick up your product — the photo has to do that job.
Marketing and growth
Building a brand for your store: more than a logo
Many new business owners think a brand is a logo and a name.
Marketing and growth
Logo and corporate identity for your webshop: this is how you do it yourself
Create your own logo and corporate identity for your webshop: a simple logo, the right colors and fonts, an example style guide and apply everything consistently.
Products and range
What do you sell in your webshop? This is how you find a good product idea
What do you sell in your webshop? Where good product ideas come from, responding wisely to trends, categories for small shops and testing demand.
Marketing and growth
Keyword research for your webshop: find the words that customers are searching for
Keyword research for your webshop: what it is, purchasing versus information words, finding free keywords, and linking each word to one page.
Starting your online store
AI for your webshop: practical help that saves you time
AI put to practical use for your webshop: writing product texts, polishing photos, coming up with content and answering customer questions — without technical knowledge.
Products and range
Start print-on-demand: sell your own designs without stock
Starting print-on-demand: how it works, what you can sell, starting in steps, paying attention to margins and the pros and cons — your own brand without stock.
Products and range
Selling food online: from kitchen table to webshop
Selling food online: choosing a focus, the rules around food safety and labelling, shelf life and shipping, and tasty presentation.
Costs and platform choice
General terms and conditions for your webshop: what you need to know
General terms and conditions for your webshop: what they are, whether they are mandatory, what they include, how you get them and where you show them.
Products and range
Sell children's stuff online: clothes, toys and more
Selling children's items online: choosing a focus, safety requirements (CE marking), clear sizes, a flexible returns policy and taking advantage of gift opportunities.
Costs and platform choice
GDPR and privacy for your webshop: this is how you arrange it
GDPR and privacy for your webshop: what data you collect, your privacy statement, consent for your newsletter, cookies and data security.
Starting your online store
The best webshop for self-employed people in 2026
Which webshop suits a self-employed person? Compare costs, convenience and features, and choose a platform that moves with you — without surprises afterwards.
Starting your online store
Starting dropshipping in 2026: the complete step-by-step plan
Starting dropshipping in 2026: how it works, getting started in 7 steps, choosing a niche, calculating your margin and making your first sales.
Manage your store
Sending packages cheaply from your webshop
Sending packages cheaply: choose the right package type, compare carriers, bundle volume via a shipping platform and pack compactly.
Marketing and growth
Blogging for your webshop: this is how you attract free visitors
Blogging for your webshop: why it works, what you write about, how to create a good post and how to convert readers into customers.
Marketing and growth
SEO for your webshop: the complete basic guide for starters
SEO for your webshop without jargon: how Google rates you, the three pillars, finding keywords and where to start as a starter.
Products and range
Inventory management for your store: stay in control
Selling a product you no longer have in stock — few things are as embarrassing and frustrating for customers. At the same time, you do not want to tie up capital in boxes that sit around for months.
Costs and platform choice
Payment methods for your webshop compared
iDEAL, Bancontact, credit card, PayPal or pay afterwards? The payment methods for your webshop are compared based on costs, target group and conversion.
Manage your store
Lower shipping costs: 8 ways for your store
Shipping costs hurt your online store in two ways: they reduce your margin and are the main reason customers abandon checkout.
Costs and platform choice
Calculate shipping costs for your webshop
Calculating shipping costs for your webshop: what your rate depends on, three strategies, the psychology of free shipping and a calculation example.
Costs and platform choice
How much does dropshipping cost? The fair price tag for starters
How much does dropshipping really cost? Platform, domain, purchasing, payment costs and especially marketing — with calculation example, hidden costs and realistic starting budget.
Starting your online store
Sourcing products for your store: the complete starter guide
You have an idea for an online store. Perhaps even a name.
Costs and platform choice
Webshop administration as a self-employed person: invoicing and accounting
Webshop administration as a self-employed person: what you keep, correct invoices, the VAT rhythm, linking your accounting, hours and the retention obligation.
Costs and platform choice
What does Shopify really cost in the Netherlands?
List the subscription, apps and payment provider fees for Shopify. Calculate the total cost for your webshop.
Starting your online store
Come up with a webshop name and choose a domain
Coming up with a strong webshop name and choosing the right domain: the rules, brainstorming tips, checking availability and from name to brand.
Costs and platform choice
Do you need a Chamber of Commerce for an online store? That's how it is
Do you need a Chamber of Commerce for an online store? Hobby or business, when registration is mandatory, how to arrange it and what it brings you.
Starting your online store
Start a free webshop: is it possible and what are the hooks?
Want to start a free online store? The difference between trying for free and staying free, the hooks (transaction fees, no custom domain) and a sensible start.
Costs and platform choice
The hidden costs of webshop platforms
The hidden costs of webshop platforms: transaction costs, apps, themes and double payment costs — with calculation example and how to avoid them.
Manage your store
Finding a reliable supplier for your webshop
Finding a reliable supplier: where to look, how to assess, what to ask in the first conversation and the red flags to look out for.
Manage your store
Starting a webshop without stock: is that really possible?
Want to start a webshop without stock? The 3 models (dropshipping, print-on-demand, on-demand), the margins and the hooks — fair for starters.
Starting your online store
From side job to own webshop: real stories of small entrepreneurs
Hardly anyone starts an online store with the idea that it has to become “big” right away. For most entrepreneurs, it starts small. In addition to a job, in addition to studies, in the evenings or on weekends. It starts as something you do on the side. An idea you want to test. Something you are curious about, but […]
Starting your online store
Why simplicity is the key to online success (and not 'more features')
In the world of e-commerce, it sometimes seems like success equals complexity. More functions, more automations, more connections, more possibilities. Starting entrepreneurs are inundated with tools, dashboards and “indispensable” features that promise to make their webshop more successful. The result is often the opposite of what they hope to achieve: confusion, delay and doubt. Main […]
Marketing and growth
How do you find your first 100 customers without a large marketing budget?
For many starting entrepreneurs, this feels like the big question. You have an online store, your product is live and you are ready to sell. But then comes the realization: customers don't come automatically. You hear stories everywhere about advertisements, influencers and large marketing budgets, and it quickly seems as if success is only reserved for […]
Starting your online store
The 7 biggest mistakes that starting web shops make (and how you can avoid them)
Starting an online store is exciting. You have an idea, you want to build something, you see opportunities and you are ready to go. But precisely because you are motivated, a pitfall lies around the corner: you want to do it right the first time. And if you're not careful, you lose yourself in details, choices and […]
Starting your online store
From idea to first sale: how to start an online store without getting overwhelmed
Almost every entrepreneur recognizes this moment. You have an idea for a webshop and it feels like something is starting to click. Maybe you see a gap in the market, maybe you create a product that others are enthusiastic about, or maybe you simply want to build something for yourself next to your job. In your […]
Starting your online store
The most important e-commerce trends for the next three years
E-commerce is no longer a linear landscape in which only a little changes every year. The combination of artificial intelligence, changing consumer behavior, geopolitical shifts and technological innovation is driving structural transformation. The next three years will be decisive for brands that want to scale, survive and stay relevant. Crucial is not only which trends emerge, but how these […]
Starting your online store
Scaling up internationally with your webshop: what should you pay attention to?
Expanding internationally is a logical next step for many online shops. Technology is more accessible than ever, logistics networks are mature and digital marketing knows virtually no national borders. Yet international e-commerce fails more often than it succeeds. Not due to a lack of ambition, but due to underestimation of complexity. Key points Scaling internationally requires language, currency, VAT and […]
Marketing and growth
An effective social advertising strategy for e-commerce growth
Social advertising is no longer an optional channel for e-commerce. Platforms such as Meta, TikTok, Pinterest and LinkedIn have grown into fully-fledged sales environments in which discovery, influencing and conversion coincide. At the same time, the playing field is more complex than ever. Tracking is more limited, competition is increasing and algorithms increasingly determine what works and what doesn't. Key points A good social ad strategy […]
Starting your online store
D2C vs marketplaces: what is the best strategy for scalable growth?
The way brands sell online has fundamentally changed. While marketplaces such as Bol.com, Amazon and Zalando seemed to be the fastest route to scale for years, more and more brands are investing in Direct-to-Consumer (D2C). At the same time, marketplaces remain unrivaled in reach, logistics and conversion. The central question for growing e-commerce companies is therefore not whether to choose, but when, why […]
Starting your online store
E-commerce growth in 2026: strategies that really work
In an era where the digital highway has become the primary shopping street, e-commerce is no longer a luxury, but an absolute necessity for any company striving for growth and relevance. The exponential rise of online shopping has created unprecedented competition, but at the same time offers unprecedented opportunities for those who want to learn the intricacies of a […]
Starting your online store
What is Microcart and how does it work? (2026)
Microcart is an e-commerce platform for entrepreneurs who want to start quickly or consciously switch from an overly complex system. The platform is built for people who want to sell without first having to wade through technical settings, plugins or endless options. Key points Microcart is a Dutch all-in-one e-commerce platform for self-employed persons and SMEs — […]
Starting your online store
What successful small web shops do differently from the rest
When you look at successful small online shops from the outside, it sometimes seems as if they have discovered something mysterious. As if they are just a little smarter, a little luckier or just happened to start at exactly the right time. In reality, success is rarely a coincidence. It's usually in choices that seem small from the outside, but make a big difference in the long run.
Products and range
How do you determine what you sell? From passion to profitable product
However, determining your product does not have to be a paralyzing process. Things only get complicated when you think there is one perfect choice that decides everything. In reality, a good product rarely arises from one inspiration, but from an interplay of interest, observation and daring to test
Products and range
Selling online without stress: this is how you keep an overview as an entrepreneur
Online entrepreneurship is often portrayed as freedom. Set your own times, work where you want and build something that is yours. And that image is correct, to a certain extent. But what is less often mentioned is the other side.
Starting your online store
Why starting e-commerce now is smarter than waiting for 'the perfect moment'
Almost every starting entrepreneur recognizes this idea. “I want to start, but not yet.” Do some more research first. Save some more first. First wait until it is calmer. First until everything feels clearer. The perfect moment always seems to be just around the corner, but rarely comes closer.
Starting your online store
Your first webshop doesn't have to be perfect, it has to be live
There is a silent belief that holds many starting entrepreneurs back, often without them realizing it. The idea that your webshop only has to be “good enough” before it can go live. All that has to be right. That you can only be visible if you are sure that you are doing it right.
Starting your online store
What you really need to start an online store (and what you don't)
What you really need to get started fits on much less than you would think. It is not a list full of tools and investments, but a few clear foundations. Anything beyond that can come later.
Starting your online store
What does a realistic first month with an online store look like?
The first month with an online store is often presented as more romantic than it actually is. In your mind you may immediately see orders coming in, enthusiastic customers and the feeling that you have “really started”. This expectation is understandable, but it is also precisely the reason why many starters become unnecessarily insecure in their first weeks.
Costs and platform choice
The 7 Best Shopify Alternatives for Dutch Entrepreneurs in 2026
In this extensive guide we take a closer look at the 7 best Shopify alternatives for Dutch entrepreneurs. From affordable starter packages to powerful enterprise solutions – we help you make the right choice for your webshop.
Starting your online store
Building a webshop without technical expertise: these platforms make it possible
Starting an online store without technical expertise is easier than ever today. As an entrepreneur, you do not have to be a programmer or hire expensive developers to launch a professional webshop.
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