MICROCART VS ECWID
Microcart vs Ecwid. What suits your store?
Add a store to your existing website or build a new one? Compare the options around your brand and everyday work.
The right choice starts with what you already have.
Your website, catalog and way of working shape what you need. Both platforms offer a standalone store; Ecwid can also be added to an existing website.
Microcart and Ecwid side by side.
Compare the approach and check which plan includes the features you need.
| Topic | Microcart | Ecwid |
|---|---|---|
| Your website |
Build your own store with templates and the visual editor. |
Use Instant Site or add your store to an existing website. |
| Design and appearance |
Work with templates, colors, typography and your own photography in the editor. |
Customize Instant Site or combine your Ecwid store with the design of your existing website. |
| Catalog and management |
Manage products, variants and collections in Microcart. |
One catalog can appear on multiple websites. Product limits and features depend on your plan. |
| Everyday store work |
Growth includes live selling, market management, workflows and help from MicroIQ. |
Compare management features, sales channels and apps by plan. |
| Starting and going live |
Build and prepare for free. Sell live with Growth for €39.95 per shop. |
Paid plans with different capabilities. Check current prices with Ecwid. |
| Platform transaction surcharge |
0% Microcart transaction surcharge. Payment provider fees are separate. |
0% Ecwid transaction surcharge. Payment provider fees are separate. |
A new store or a store on your existing site?
With Microcart you design a standalone store around your collection. Ecwid offers Instant Site or a store on your existing website. Consider how much of your current site you want to keep and where you want to manage the design.
Explore Microcart templatesLook beyond your storefront.
Try how you manage products, variants and collections. Microcart brings that work together and adds workflows and MicroIQ with Growth. Compare the management features and extensions included in your Ecwid plan.
Explore store management
Compare the total cost of your store.
Microcart Growth costs €39.95 per shop to sell live. Neither Microcart nor Ecwid adds its own transaction surcharge. Include payment providers, any apps and external services for both. With Ecwid, the cost of your existing website may also contribute to the total.
View Microcart pricingDiscover how your store feels in Microcart.
Build for free, try the editor and then choose your next step.
Build your store for freeUsing Ecwid and thinking about switching?
Microcart has a migration wizard for your move. Explore the Ecwid route, review your current store and check what you want to bring over before taking the new shop live.
Questions when comparing Ecwid and Microcart.
Can I use Ecwid on my existing website?
Yes. You can add Ecwid to an existing website or use Instant Site for a standalone store. Check the options for your website and plan with Ecwid.
Does only Microcart charge 0% transaction surcharge?
No. Microcart and Ecwid both charge 0% of their own transaction surcharge. Your payment provider’s fees are separate.
Can I build with Microcart for free first?
Yes. Build and prepare your store for free. With Growth at €39.95 per shop you start selling live. Payment providers and external services have their own rates.
Where can I find current Ecwid plans?
Ecwid’s pricing page lists current rates, product limits and features by plan. Compare them with what your store needs.
Can the same Ecwid catalog appear on multiple sites?
Yes. Ecwid supports showing the same catalog on multiple websites. Compare that approach with what you want to manage separately for each store.
How do I start switching from Ecwid?
Explore the Ecwid switching page and open the Microcart migration wizard. Check your data and settings before publishing your new store.
Make room for your collection.
From product photos to the page that tells your story: give your store its own place with the Microcart editor.
Build your store for freeStart for free. Go live with Growth.
Choose the approach that suits you.
Build free · sell live with Growth · 0% Microcart transaction surcharge
Ecwid sources checked on 8 October 2026. Check current features, prices and terms with Ecwid.
Ecwid: current pricing and features Ecwid: Instant Site and your existing website Ecwid: the same store on multiple websites