Prices per variant and market, theme styling and new insights
Your storefront shows your theme's colours and fonts
Your storefront now shows your theme's colours and fonts; brand colours are used in emails and checkout. Before, colours and fonts saved under Settings › Brand took priority on the storefront, so after switching themes or changing colours in the editor's Style tab, shoppers could still see the old look even though the editor showed the new one. The storefront now always matches the editor. A logo or favicon set under Brand still appears on your storefront when your theme has none.
Set a price per market, down to the individual variant
A market could already carry a percentage adjustment and its own currency, and you could hand-enter one price for a whole product. Now every variant can have its own price in every market. The product editor has a Prices per market card: a grid of your variants against your markets, each cell an amount in that market's currency, with the computed default shown as a placeholder so you can see what you are overriding before you type. Add a compare-at price and the market's storefront shows the strike-through. Clear a cell and the product falls straight back to the computed price. The bulk editor gets one column per market so you can price a whole collection in an afternoon, and the product CSV export carries the columns too. Your variants also keep their identity across a product save now, which means these prices — and your B2B contract prices, which quietly did not survive a save before — stay attached to the variant they belong to.
Installed theme page consistency
Edit the collections overview independently from individual collection pages, using your published collections and saved theme layout. Product and catalogue templates retain native variants, stock, filters and cart behavior. Storefront account links now use the public account route; mobile controls and text/button contrast have been improved. Reactivate a previously installed ZIP theme for the selected store from the theme library, preserving its pinned version, saved settings and layouts without reinstalling it. Your branding and saved appearance settings remain in control. Reference-site visual acceptance is still under review; these changes do not certify complete reproductions.
Analytics now tells you what changed, instead of leaving you to spot it
The Analytics overview opens with a new Insights card: the three to five things that actually moved this period compared with the one before it. "Sessions from instagram.com up 42%", "Conversion rate on mobile down 18%", "Discounts up 60%" — each with the two figures, a small trend line, and a link straight to the report that explains it. It looks at your traffic per channel, referring site, campaign, device, country and landing page, which no card on the page compared before, as well as your revenue, orders, average order value, new customers, discounts, refunds and gross profit. Small numbers are deliberately ignored: a change has to stand on real traffic or real money before it is called a change, so three visits becoming nine never pushes a real finding off the card. Every row also has a "See why" link that hands the finding to MicroIQ so you can ask the follow-up question without retyping it.